Sample
Determine carefully whether
or not the Internet is the best methodology to
use for the type of survey you will be
conducting and for the audience you are trying
to reach. According to the latest industry
statistics provided by various sample
suppliers, the response rate for consumer
panel sample is 10-15% and for business panel
sample the average is 3-5%. Some sample
suppliers are reporting a response rate for
some business to business projects as being as
high as 30%. Of course, the questionnaire
topic and qualifications for the study will
impact the response rate as well.
Questionnaire
Try to limit your
questionnaire length to no more than 10
minutes. Respondents seem to lose focus when
doing a long Internet survey. This often
results in early termination.
Some features may rely on a respondent having
specific software installed on their computer.
For example, if you are showing a video, the
respondent needs to have the appropriate
software installed. In most cases the
respondent’s computer will have these programs
installed.
Email Blast
TAG requires 48 hours
lead time if you would like TAG to send an email blast with a security database (password protected access to a survey).
TAG requires 24 hours lead time for an open invitation email blast or if you are doing the email blast yourself. We will make every effort to accommodate your emailing schedule. TAG has numerous Internet studies running on our website and we monitor the usage.
Depending upon the size of the blast, we conduct one email blast per business day. Respondents tend to respond very quickly after the blast so traffic to our website is very high immediately following an email blast.
We recommend that no more than 500 emails
are sent at a time followed by another group
of 500 emails every two hours. (If TAG
is doing the email blast, this is still considered one blast
for pricing purposes.)
Respondents may not be
using an Internet Provider that allows them to
click on the link to our website. The email
should include instructions for cutting and
pasting the website into the address box to
access our website. If you are using ‘Cookies’
to keep a respondent from participating in the
study more than one time, keep in mind that
only respondents that have their computers set
to ‘Cookies enabled’ can accept ‘Cookies’.
General Information
TAG uses our
QueryWeb software
for Internet interviewing. Respondents can access
QueryWeb using Internet Explorer 6.0 or
higher and Mozilla Firefox 4.0 or higher. If a respondent reports
trouble completing a survey it is usually an
issue with their computer, Internet Provider,
Internet browser or Internet connection.
Occasionally our website may
not be available as a result of an Internet outage.
TAG has no control over Internet outages.
We update our server from time to time.
Updates are scheduled in advance. These
updates are conducted when monitoring
indicates very little activity.
All questionnaire files and data can be
downloaded by you. These files will be deleted
from our Web server ten business days after
the study has been taken “off-line”, unless
you indicate to us to keep them on-line
longer.
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