The Analytical Group, Inc. (TAG), is a consolidation of three companies: Analytical Computer Service, Analytical Computer Software and Innovative Query. Since 1970 we have been serving the research community with our unique combination of business integrity and technological excellence. We offer the industry's most advanced interviewing and tabulation software, an outstanding phone survey center and a full range of tabulation, scanning and statistical services. 

Like our many software clients, we use our proprietary WinQuery CATI/CAPI, QueryWeb Internet Interviewing and WinCross tabulation software. You can be confident that we are using the most dependable software with the most advanced capabilities in our industry. We are the experts who offer total support for the researcher.

Computer Assisted Interviewing:  
We provide total field management for any data collection method, including web, telephone (CATI) or in-person (CAPI) interviewing. We will program your questionnaire, host (web surveys), provide field project and sample management. 

CATI:
We have a 72-station telephone facility in Scottsdale, Arizona. Our field managers have experience in all areas of research and many of our skilled interviewers have bilingual capabilities.   

Web Interviewing:
We can program, host, and manage the fieldwork using our QueryWeb® software. Potential respondents can be invited via email, from a link (pop-up) on our client’s website, through a preferred panel supplier, or through a mall intercept facility. Our clients can access their project to check fieldwork status and run data toplines at any time, using a secure and unique pass code. 

 CAPI:
For mall intercepts or central location studies, we provide the programmed CDs to the field agencies, who return the data-filled CDs for processing to our facility. We will merge the data from all sites, clean, tabulate if desired or simply output the data files to our clients. We have also combined this method with telephone callbacks for product placement studies.

Other fieldwork services:
For mail surveys, we can convert questionnaires to a format amenable to scanning, or simply print and process for traditional paper and pen data collection. We will take care of all the outbound as well as inbound logistics of the mail process. Our staff will data enter the paper surveys for subsequent processing.  In addition, we offer questionnaire design consultation.

Fieldwork Quality Control
Questionnaires are pre-tested by two members of field management prior to start in field. Test data is generated and data output is compared to the paper questionnaire for proper skip patterns. Clients are provided with access to the script program to ensure that it meets expectations.

We ensure the highest level of quality data collection through diligent monitoring. Our supervisor to interviewer ratio is 1:6 on consumer studies and 1:4 on B2B studies. All telephone interviewers are monitored nightly during their shift. We have three monitoring rooms, supplemented by roaming monitors, which enable our supervisors to tap into any interviewer’s conversation at will as they walk the floor. Interviewers are often unaware they are being monitored. Random validations are routinely completed on each interviewer to ensure data accuracy.

Survey data is stored on our file server and backed up each day. Access to our server is password protected and firewalls are in place. All employees of The Analytical Group, Inc. sign confidentiality agreements upon commencement of their employment. We follow the Code of Standards outlined by The Market Research Association and CASRO. 

Post-fieldwork capabilities:
Post field, we have coding, data entry, scanning, tabulation and data processing capabilities. 

Code development and coding
We maintain a coding staff with years of experience in code frame development.  Code frames are submitted to our clients for approval prior to coding. Open-ended verbatim responses can be provided in electronic file format as well.

Data entry
We provide data entry with 100% verification on any type of source document. The supervisor also runs reports to check on missed and corrected strokes on each data entry operator. 

Scanning
Our Scanning department provides our clients with the most efficient data collection method for most large paper studies. We will work with you to optimize the scanability of your project. Our advanced software and hardware works to your specifications: automatic recoding and data cleaning are easily integrated during scanning. Intelligent character recognition (ICR) as well as optical character recognition (OCR) and optical mark recognition (OMR) are combined to guarantee the highest quality recognition. Our experienced staff monitors low-confidence input and intervenes with intelligent decisions, maximizing usable data.

Tabulations
Our data processing staff has years of experience working with data to create files and cross tabulations, using our WinCross tabulation software for processing most of our projects. Using virtually any data source, we can reformat and recode, as well as match, merge, and sort files from the same or different projects. We can provide the data in various formats to meet our clients’ needs. We convert data to and from virtually any format, with output supplied electronically. Our consistency checking includes document look-up and validation. All tables are checked by the Data Processing Manager with the Project Director prior to being sent to the client. Tabulations with significance testing between banner points can also be produced.

Study Type Experience:

• Product Placement

• Online concept testing

• Product/brand usage and awareness

• B2B decision makers, especially hard-to-reach doctors and c-level executives

• Mail surveys

• Penetration studies

• Customer / Employee / Patient satisfaction

• Media:  print and broadcast research, including newspaper readership, newspaper polls, cable TV, magazines

• Opinion surveys on sensitive topics

  • Teen smoking, sexual behaviors, eating habits

  • Disease incidence and other health issues

  • Banking and personal finance

Client Sector Experience:  B2B, consumer, ad hoc and tracking studies

• Utility companies-customer satisfaction

• Media, Print and Broadcast Research-Newspaper readership, newspaper polls, cable TV, magazines

• Managed Care-Patient Satisfaction

• Doctors/Executives-Physician’s, Chemists, Executive Officers

• Teenagers-opinions regarding smoking, sexual behaviors, fashion issues, eating habits, music preference

• Travel/Tourism-airlines, chamber of commerce, consultants.

• Consumers-shopping behaviors on groceries, fashion, food service, club memberships, home construction; product awareness, advertising/promotion awareness, financial decision-making, political polls

• Business to Business decision makers/influencers

Statistical analysis/Advanced Statistical Consulting/Report Writing
Our analysts have a broad range of experience in academic theory and practical applications.  Just some of the techniques we use include Cluster, Conjoint, Factor and Regression Analysis. We can provide as much or as little support as desired to our clients, ranging from statistical consultation to generating graphical output with written summary of the results.